Business and Marketing Essentials - Level 3
Badge holder demonstrated understanding and skills in areas that include customer relations, economics, financial analysis, human resources management, marketing, information management, operations, and strategic management.
Instructional Area: Customer Relations (CR)
Standard: Understands the techniques and strategies used to foster positive, ongoing relationships with customers
Performance Element: Foster positive relationships with customers to enhance company image.
CR:003 Explain the nature of positive customer relations (CS) LAP-CR-001
Instructional Area: Economics (EC)
Standard: Understands the economic principles and concepts fundamental to business operations
Performance Element: Understand fundamental economic concepts to obtain a foundation for employment in business.
EC:002 Distinguish between economic goods and services (CS) LAP-EC-010
EC:003 Explain the concept of economic resources (CS) LAP-EC-014
EC:001 Describe the concepts of economics and economic activities (CS) LAP-EC-006
EC:004 Determine economic utilities created by business activities (CS) LAP-EC-013
EC:005 Explain the principles of supply and demand (CS) LAP-EC-011
EC:006 Describe the functions of prices in markets (CS) LAP-EC-012
Performance Element: Understand the nature of business to show its contributions to society.
EC:070 Explain the role of business in society (CS) LAP-EC-070
EC:071 Describe types of business activities (CS) LAP-EC-019
Performance Element: Understand economic systems to be able to recognize the environments in which businesses function.
EC:007 Explain the types of economic systems (CS) LAP-EC-017
EC:009 Explain the concept of private enterprise (CS) LAP-EC-015
EC:010 Identify factors affecting a business's profit (CS) LAP-EC-002
EC:011 Determine factors affecting business risk (CS) LAP-EC-003
EC:012 Explain the concept of competition (CS) LAP-EC-008
Instructional Area: Financial Analysis (FI)
Standard: Understands tools, strategies, and systems used to maintain, monitor, control, and plan the use of financial resources
Performance Element: Acquire a foundational knowledge of accounting to understand its nature and scope.
FI:579 Describe the need for financial information (CS) LAP-FI-009
FI:085 Explain the concept of accounting (CS) LAP-FI-005
Performance Element: Acquire a foundational knowledge of finance to understand its nature and scope.
FI:354 Explain the role of finance in business (CS) LAP-FI-007
Instructional Area: Human Resources Management (HR)
Standard: Understands the tools, techniques, and systems that businesses use to plan, staff, lead, and organize its human resources
Performance Element: Understand the role and function of human resources management to obtain a foundational knowledge of its nature and scope.
HR:410 Discuss the nature of human resources management (CS) LAP-HR-035
Instructional Area: Marketing (MK)
Standard: Understands the tools, techniques, and systems that businesses use to create exchanges and satisfy organizational objectives
Performance Element: Understand marketing's role and function in business to facilitate economic exchanges with customers.
MK:001 Explain marketing and its importance in a global economy (CS) LAP-MK-004
Instructional Area: Information Management (NF)
Standard: Understands tools, strategies, and systems needed to access, process, maintain, evaluate, and disseminate information to assist business decision-making
Performance Element: Use information literacy skills to increase workplace efficiency and effectiveness.
NF:077 Assess information needs (CS)
NF:078 Obtain needed information efficiently (CS)
NF:079 Evaluate quality and source of information (CS)
NF:080 Apply information to accomplish a task (CS)
NF:081 Store information for future use (CS)
Performance Element: Acquire a foundational knowledge of information management to understand its nature and scope.
NF:110 Discuss the nature of information management (CS) LAP-NF-003
Performance Element: Utilize information-technology tools to manage and perform work responsibilities.
NF:003 Identify ways that technology impacts business (PQ) LAP-NF-004
NF:083 Explain the role of information systems (PQ)
NF:084 Discuss principles of computer systems (PQ)
NF:085 Use basic operating systems (PQ)
NF:086 Describe the scope of the Internet (PQ)
NF:004 Demonstrate basic e-mail functions (PQ)
NF:005 Demonstrate personal information management/productivity applications (PQ)
NF:006 Demonstrate basic web-search skills (PQ)
NF:007 Demonstrate basic word processing skills (PQ)
NF:008 Demonstrate basic presentation applications (PQ)
NF:009 Demonstrate basic database applications (PQ)
NF:010 Demonstrate basic spreadsheet applications (PQ)
Instructional Area: Operations (OP)
Standard: Understands the processes and systems implemented to monitor, plan, and control the day-to-day activities required for continued business functioning
Performance Element: Understand operation's role and function in business to value its contribution to a company.
OP:189 Explain the nature of operations (CS) LAP-OP-189
Instructional Area: Professional Development (PD)
Standard: Understands concepts, tools, and strategies used to explore, obtain, and develop in a business career
Performance Element: Acquire self-development skills to enhance relationships and improve efficiency in the work environment.
PD:018 Set personal goals (CS) LAP-PD-016
Performance Element: Utilize critical-thinking skills to determine best options/outcomes.
PD:126 Explain the need for innovation skills (CS) LAP-PD-018
PD:017 Make decisions (CS) LAP-PD-010
PD:077 Demonstrate problem-solving skills (CS) LAP-PD-017
Performance Element: Participate in career planning to enhance job-success potential.
PD:013 Assess personal interests and skills needed for success in business (PQ)
PD:020 Analyze employer expectations in the business environment (PQ)
PD:021 Explain the rights of workers (PQ)
PD:022 Identify sources of career information (CS)
PD:023 Identify tentative occupational interest (CS)
PD:025 Explain employment opportunities in business (CS) LAP-PD-015
Performance Element: Implement job-seeking skills to obtain employment.
PD:026 Utilize job-search strategies (PQ)
PD:027 Complete a job application (PQ)
PD:028 Interview for a job (PQ)
PD:029 Write a follow-up letter after job interviews (CS)
PD:030 Write a letter of application (CS)
PD:031 Prepare a résumé (CS)
Performance Element: Utilize career-advancement activities to enhance professional development.
PD:032 Describe techniques for obtaining work experience (e.g., volunteer activities, internships) (PQ)
PD:033 Explain the need for ongoing education as a worker (PQ)
PD:034 Explain possible advancement patterns for jobs (PQ)
Instructional Area: Strategic Management (SM)
Standard: Understands tools, techniques, and systems that affect a business's ability to plan, control, and organize an organization/department
Performance Element: Recognize management's role to understand its contribution to business success.
SM:001 Explain the concept of management (CS) LAP-SM-003