Marketing Principles - Level 3
Badge holder demonstrated understanding and skills in areas that include business law, channel management, communication skills, customer relations, economics, human resources management, marketing, market planning, operations, professional development, and selling.
Instructional Area: Business Law (BL)
Standard: Understands business's responsibility to know, abide by, and enforce laws and regulations that affect business operations and transactions
Performance Element: Apply knowledge of business ownership to establish and continue business operations.
BL:003 Explain types of business ownership (CS) LAP-BL-001
Instructional Area: Channel Management (CM)
Standard: Understands the concepts and processes needed to identify, select, monitor, and evaluate sales channels
Performance Element: Acquire foundational knowledge of channel management to understand its role in marketing.
CM:001 Explain the nature and scope of channel management (CS) LAP-CM-002
CM:002 Explain the relationship between customer service and channel management (CS)
CM:003 Explain the nature of channels of distribution (CS) LAP-CM-003
CM:004 Describe the use of technology in the channel management function (CS)
Instructional Area: Communication Skills (CO)
Standard: Understands the concepts, strategies, and systems used to obtain and convey ideas and information
Performance Element: Read to acquire meaning from written material and to apply the information to a task.
CO:057 Analyze company resources to ascertain policies and procedures (CS)
Performance Element: Apply active listening skills to demonstrate understanding of what is being said.
CO:082 Explain communication techniques that support and encourage a speaker (PQ)
Performance Element: Apply verbal skills to obtain and convey information.
CO:084 Employ communication styles appropriate to target audience (CS)
CO:061 Defend ideas objectively (CS)
CO:114 Handle telephone calls in a businesslike manner (CS)
CO:053 Participate in group discussions (CS)
Performance Element: Record information to maintain and present a report of business activity.
CO:085 Utilize note-taking strategies (CS)
CO:086 Organize information (CS)
CO:087 Select and use appropriate graphic aids (CS)
Instructional Area: Customer Relations (CR)
Standard: Understands the techniques and strategies used to foster positive, ongoing relationships with customers
Performance Element: Foster positive relationships with customers to enhance company image.
CR:004 Demonstrate a customer-service mindset (CS) LAP-CR-004
CR:005 Reinforce service orientation through communication (CS)
CR:006 Respond to customer inquiries (CS)
CR:019 Adapt communication to the cultural and social differences among clients (CS)
CR:007 Interpret business policies to customers/clients (CS)
Performance Element: Resolve conflicts with/for customers to encourage repeat business.
CR:009 Handle difficult customers (CS) LAP-CR-009
CR:010 Handle customer/client complaints (CS) LAP-CR-010
Performance Element: Reinforce company's image to exhibit the company's brand promise.
CR:001 Identify company's brand promise (CS) LAP-CR-006
CR:002 Determine ways of reinforcing the company's image through employee performance (CS)
Instructional Area: Economics (EC)
Standard: Understands the economic principles and concepts fundamental to business operations
Performance Element: Acquire knowledge of the impact of government on business activities to make informed economic decisions.
EC:008 Determine the relationship between government and business (CS) LAP-EC-016
EC:072 Describe the nature of taxes (SP) LAP-EC-027
Performance Element: Analyze cost/profit relationships to guide business decision-making.
EC:013 Explain the concept of productivity (CS) LAP-EC-018
EC:014 Analyze impact of specialization/division of labor on productivity (SP) LAP-EC-007
Instructional Area: Human Resources Management (HR)
Standard: Understands the tools, techniques, and systems that businesses use to plan, staff, lead, and organize its human resources
Performance Element: Manage staff growth and development to increase productivity and employee satisfaction.
HR:360 Orient new employees (CS)
Instructional Area: Marketing (MK)
Standard: Understands the tools, techniques, and systems that businesses use to create exchanges and satisfy organizational objectives
Performance Element: Understand marketing's role and function in business to facilitate economic exchanges with customers.
MK:001 Explain marketing and its importance in a global economy (CS) LAP-MK-004
MK:002 Describe marketing functions and related activities (CS) LAP-MK-001
Instructional Area: Market Planning (MP)
Standard: Understands the concepts and strategies utilized to determine and target marketing strategies to a select audience
Performance Element: Develop marketing strategies to guide marketing tactics.
MP:001 Explain the concept of marketing strategies (CS) LAP-MP-002
Performance Element: Select target market appropriate for product/business to obtain the best return on marketing investment (ROMI).
MP:003 Explain the concept of market and market identification (CS) LAP-MP-003
Instructional Area: Operations (OP)
Standard: Understands the processes and systems implemented to monitor, plan, and control the day-to-day activities required for continued business functioning
Performance Element: Adhere to health and safety regulations to support a safe work environment.
OP:004 Describe health and safety regulations in business (PQ)
OP:005 Report noncompliance with business health and safety regulations (PQ)
Performance Element: Implement safety procedures to minimize loss.
OP:006 Follow instructions for use of equipment, tools, and machinery (PQ)
OP:007 Follow safety precautions (PQ)
OP:008 Maintain a safe work environment (CS)
OP:009 Explain procedures for handling accidents (CS)
OP:010 Handle and report emergency situations (CS)
Performance Element: Implement security policies/procedures to minimize chance for loss.
OP:013 Explain routine security precautions (CS)
OP:152 Follow established security procedures/policies (CS)
OP:153 Protect company information and intangibles (CS)
Performance Element: Implement purchasing activities to obtain business supplies, equipment, resources, and services.
OP:015 Explain the nature and scope of purchasing (CS) LAP-OP-002
OP:016 Place orders/reorders (CS)
OP:031 Maintain inventory of supplies (CS)
Performance Element: Understand production's role and function in business to recognize its need in an organization.
OP:017 Explain the concept of production (CS) LAP-OP-017
Instructional Area: Professional Development (PD)
Standard: Understands concepts, tools, and strategies used to explore, obtain, and develop in a business career
Performance Element: Participate in career planning to enhance job-success potential.
PD:024 Explain employment opportunities in marketing (CS) LAP-PD-021
Instructional Area: Selling (SE)
Standard: Understands the concepts and actions needed to determine client needs and wants and respond through planned, personalized communication that influences purchase decisions and enhances future business opportunities
Performance Element: Acquire a foundational knowledge of selling to understand its nature and scope.
SE:017 Explain the nature and scope of the selling function (CS) LAP-SE-117
SE:076 Explain the role of customer service as a component of selling relationships (CS) LAP-SE-130
SE:932 Explain company selling policies (CS) LAP-SE-121
Performance Element: Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer.
SE:062 Acquire product information for use in selling (CS) LAP-SE-131
Performance Element: Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
SE:048 Explain the selling process (CS) LAP-SE-126
Performance Element: Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
SE:110 Establish relationship with customer/client (CS)
SE:111 Determine customer/client needs (CS)
SE:114 Recommend specific product (CS) LAP-SE-111
Performance Element: Process the sale to complete the exchange.
SE:475 Calculate miscellaneous charges (CS)
SE:459 Process special orders (SP)
SE:461 Process telephone orders (CS)